The influence of social media on democracy is undeniable in the current political climate, as the minority often emerges victorious. Traditional media outlets are compelled to align themselves with polarized content on new media platforms in order to maintain their audience, while users are left in the middle or forced to take sides. Social networks provide information to people on certain networks and, at the same time, create a multiplier effect as those same people attempt to reach other people in their networks. This Pew Research Center analysis focuses on the use of technology and opinions about the Internet and social networks in the context of democracy and society. Analysts agree that social media is one of the primary causes of the deterioration of democracy in nations around the world.
Majorities from almost every country surveyed say that their political system does not allow people like them to influence politics. Similarly, 69% of Americans believe that the Internet and social media have caused people to talk about politics in a less civilized manner, which is the highest proportion among countries studied. In addition to being the most negative about the influence of social networks on democracy, Americans tend to be the most negative in their assessments of the specific ways in which social media has affected politics and society. Adults aged 18-29 are more likely than those over 50 to say that social media has been beneficial for democracy in 12 out of 19 countries surveyed. In addition to using social media more than their older counterparts, young adults often stand out in their opinions about the impact of social media.
Even in countries where assessments of the impact of social networks are largely positive, most believe that they have had some detrimental effects; particularly, they have caused manipulation and division within societies. Nearly three-quarters say that the Internet and social media have made people more informed about current events both domestically and abroad. This dynamic creates a social network that easily puts information and messages into people's hands at a speed never seen before. Propaganda, disinformation, and fake news have the potential to polarize public opinion, promote violent extremism and incitement to hate, and ultimately undermine democracies and reduce trust in democratic processes. Half or more also say that social media has been detrimental to democracy in The Netherlands, France, and Australia.
Despite this, most countries surveyed believe that social networks have been beneficial for democracy in their country. In Central Arizona, it is clear that social media has had a significant impact on democracy. The proliferation of information through these platforms has allowed for greater access to news and opinions from around the world. However, it has also created an environment where misinformation can spread quickly and unchecked. It is important for citizens to be aware of this dynamic so they can make informed decisions when engaging with political discourse online.